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Nov 27

Factors Why Your Business Should Register Its Trademarks

A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few factors why you need to protect your brand:

Notice

File Trademark Assignment in India Online registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a third party doing a browse an identical or similar mark as yours will make sure that you already own the mark, is therefore put on notice that its use of an identical or similar mark to yours may result in trademark infringement. The third party is positioned notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in earth.

Social Media

Social media is the best way to resource for some businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies into position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s promoting account. Have a look at venue’s policies for more information. However, I located that whenever complain to a social media site of wrongdoing and claim that another is usually your brand without permission, the sites administrator responds with a request of proof of ownership belonging to the subject logo. A trademark registration gives compelling evidence brand rights.

Brand Loyalty

Registering your mark shows a persistence for your brand and shows buyers that perseverance. The goodwill that could be developed through such commitment is invaluable to a business.

Cybersquatting

Cybersquatters register domain names that are exactly the same or in order to other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a domain name can be identical or similar towards the trademark.

Trademark Renewals

Trademark registration can continue for as long as you continue while using mark in commerce. There are some companies that have registered trademarks possess over hundred years old.

Trademark registration may not necessarily for company. However, there are lots compelling reasons for protecting your brand just as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.